Triathletes of the Year!

ISM is proud to say we have two more Triathletes of The Year with Bec Wassner (non drafting), and Sarah Haskins (ITU). Both ladies compete with the Adamo Racing saddles.

Rebeccah Wassner has been named USA Triathlon’s Athlete of the Year in the non-drafting category. Wassner earned this award after a stellar 2009 season, which included wins at several high profile Olympic distance events, as well as breakthrough performances in the half iron distance.

Highlights of Wassner’s season included her thrilling come from behind victory at the St. Anthony’s Triathlon, a hometown win at the New York City Triathlon, and breaking the tape at the Philadelphia Triathlon for the third year in a row. Wassner also turned in a dominating performance with a win at the Columbia Triathlon. Consistently one of the top runners in the sport, Wassner posted the fastest 10K split by an American this year with a 34:36 on the hilly streets of Central Park.

In the longer distance races, Wassner proved that she is a force to be reckoned with by finishing 2nd in two very competitive half iron distance races. At June’s Rev3 triathlon in Middlebury, CT, she came in as a relative unknown and bravely took the lead on the bike, leaving a field of world champions to chase her. After slipping to 4th place during the run, Wassner fought back to finish second, just 50 seconds back of winner Mirinda Carfrae.

At the Muskoka 70.3, in Huntsville, Ontario, Wassner again showed her cycling prowess on the challenging bike course, leading the race until being passed during the run, again finishing 2nd to Carfrae.

“It is an honor to receive this award and to have all the hard work that went into this season recognized,” says Wassner. “Thank you to my family, friends, sponsors and fans for your support, and congratulations to my fellow athletes of the year: Sarah Haskins, Jarrod Shoemaker (ITU style racing) and Tim O’Donnell, (men’s non-ITU).”

Get ink'd

Welcome to 2010 everyone. Big things are happening at ISM. We've recently moved in to a larger location. This move will allow us to continue to grow and continue to satisfy the increasing demand for ISM saddles around the world. We are partnering with several races over the year and hope to keep you notified of where to see us at the expos. Our pro contingent is growing and we hope to add many more victories this year (77 Pro podium finishes and 22 IM and IM70.3 wins in 2009!

ISM is also looking to make a huge leap into the road racing market. Stay tuned for the release of our new Adamo Breakaway and Adamo Podium saddles. Models due for public release later this month.

Above are some pics of Professional triathlete and ISM rider Heather Jackson. Seems she has fallen in with the wrong crowd (sorry Wattie), and decided to get a little ink. Heather is a badass triathlete and in all seriousness, I love the tat. Looks great on you girl. I did offer to pay for her to get an ISM tattoo.

Also, note the action shot of Police Officer, Troy Gielish. ISM supplies saddles to many Police Departments across the country. Troy prefers the ISM Adamo Typhoon saddle.

Jo Lawn wins first race of the year on ISM Racing

Jo Lawn and Michael Poole victorious in Whangamata


3/01/2010 2:53:10 p.m.

LAWN LAYS DOWN MARKER FOR A GREAT 2010

Whangamata turned on a searing hot day for round two of the Contact Tri Series and it was a case of an athlete of the present and an athlete of the future standing out with Ironman legend Jo Lawn winning the women’s race and teenage rising star Michael Poole the men’s.

Lawn won from rising star and winner of round one of the Contact Series in Rotorua Maddy Brunton while Poole managed to hold out a fast finishing Ryan Sissons.

Lawn made a late decision to race Whangamata, treating it as a great lead in to next weekend’s Port of Tauranga Half Ironman. It turned out to be a great decision.

“I just went as hard as I possibly could today. I guess being an Ironman I knew I would have the endurance but certainly wasn’t sure about the speed against some of the younger girls, they are just fantastic.

“Once off the bike this run is so tough running on the sand, you have to be strong so that maybe suited me today. To be honest though training hasn’t been great for the past month with mum in hospital I’ve just had to be very positive and take each day as it comes.”

Lawn now focuses on the Port of Tauranga Half Ironman next week, a race she traditionally races well in.

“I’ll just keep ticking away this week and look to have a positive day in Tauranga next week, this has been a great hit out and a great start to the year.”

Brunton worked hard knowing she was up against a triathlon superstar.

“The heat was so hard out there today, the heat and the sand got to me, I’m absolutely exhausted and couldn’t have given any more today and that is all I can ask against someone like Jo and in these conditions.”

Rebecca Kingsford finished in third place.

Meanwhile 19 year old Poole is enjoying a stellar summer and has marked his name as one to watch for the future. For now though he is a comfortable leader in the Contact Tri Series with two wins from two races.

“I am really thrilled given I have been doing plenty of base and endurance work and not much speed so to win two from two is fantastic. I was more worried about Ryan chasing me down but Stephen was also racing well after suffering some injury problems and it wasn’t until halfway on the run that I caught him.”

Pre-race favourite Ryan Sissons was fast closing on Poole throughout the run but ran out of real estate as the heavy training mileage took a toll against the younger Poole.

“Got on to the bike and the legs were just flat, I couldn’t find a rhythm and tried to stay as close as I could to Mike and Stephen because I knew I was running really well. It came down to a close finish and maybe with another two hundred metres I might have had him but well done to Michael, he raced really well.”

Sheldrake held on for third, a great result for the 36 year old given he wasn’t sure if he would even finish today as he returns from major knee surgery and a busy schedule as Assistant National Coach with Tri NZ.

The day was a huge success for the sport with close to 500 competitors continuing the strong growth the sport experienced in 2009. Significantly on the day the Contact 1:2:1 for children proved extremely popular with close to 100 turning out to the cheers of mums and dads and family supporters and there were a great many participants in the Contact 3:9:3 for entry level triathletes.

Those children included Joshua and Braeden Brown with proud Dad Cameron amongst the family support crew cheering the boys to the finish line. Brown was unable to race due to a nagging calf injury but is on the road to recovery as he contemplates defending his Ironman NZ title in March.

Contact Tri Series
Whangamata

Contact Trophy – Female
1500m swim; 40km bike; 10km run

1 Jo Lawn Auckland 2:07:55
2 Maddy Brunton Waikato 2:10:56
3 Rebecca Kingsford Tirau 2:12:58
4 Janine Simpson Auckland 2:16:45
5 Teresa Adam Auckland 2:17:45

Contact Trophy – Male

1 Michael Poole Auckland 1:58:02
2 Ryan Sissons Auckland 1:58:12
3 Stephen Sheldrake Gisborne 1:59:09
4 Edward Rawles Inglewood 1:59:20
5 Cameron Goldsmid Wellington 2:02:03

ISM Pro Kirk Nelson Checks In

Hi everyone!
I got my name in the paper! Pages 170-171 of January 2010 Triathlete Magazine.

Eric got 3rd! (woulda been 2nd had he not run an extra 1.5 miles by
accident.....)

Check my blog for my most recent updates: www.kdawgstriblog.com

From the Magic Mountain Man Triathlon Press Release:

"On Saturday October 10, 2009 Renegade Racing produced the inaugural long-distance triathlon in Los Angeles County. TheMagic MountainMan Triathlon (M3 Tri) started at Castaic Lake and finished in Santa Clarit a close to Six Flags Magic Mountain amusement park. Finishers covered 70.3 miles total between the swim, bike and run courses. Participants raved about the challenging, but scenic course that wound through the older roads of Santa Clarita. Following the 1.2 mile swim in calm Castaic Lake and the 56 miles of the bike course, the athletes were elated to find the 13.1 run course flat and fast.

Professional triathlete Kirk Nelson, of Boulder, Colorado, grabbed the first place title overall, with a time of 4:31:32. "Coming from Colorado, I've always hoped someone would put on a triathlon with a challenging, mountainous bike course, rather than the traditional rolling or flat bike courses most races offer -- the M3 Bike course was far and away the most challenging bike course I've ever raced!”, said Nelson of his experience of the
M3 Tri."

Happy Holidays!!

Happy Holidays from ISM! Seems this is the time of year to take a little time off and stuff ourselves. I know it's happening to me. All I'm doing is running and eating. I'll take it.

Here's a copy of the latest ad we are placing in the print magazines. In case you haven't guessed, that's last years Triathlete of the Year Becky Lavelle. We are stoked to have her on our seat. Check out the wins for 2009 alone!




Here's a pic of the pride of Italy's Edith Niederfriniger bke in the racks at Ironman Cozumel. She loves her Adamo Racing saddle and placed 3rd in the event (behind fellow ISM athlete Bella Bayliss). Both are studs!






Living in Austin, I forget how spoiled we can be. It's gotten into the 30-40's here and that's trainer weather. So I've been loging a few miles in between my marathon training on the new Adamo Breakaway. It makes the trainer rides so much more tollerable. We'll have them ready to ship January 15th. I know we ahve a big list of dealers waiting for them. Soon, soon!

Here's a pic my buddy Cassidy from Trigger Point Therapy sent me. He got this out of a Continental Magazine and it's an ad for M.D. Anderson. Check out the dude's bike seat. Adamo Racing.

ISM Adamo Road Review

Gear Review: ISM Adamo Road Saddle
by Mike Bernico
Full Article here http://iron-path.blogspot.com/2009/12/gear-review-ism-adamo-road-saddle.html

If you'll recall, one of my goals for this off season was to get a bike fit. Before I did that however, I wanted to find a saddle I liked. I definitely did NOT like the saddle that came on my Cervelo P1 and knew that my relationship with that painful little piece of plastic was going to be short lived.

I did some research and talked to a few people and came to the conclusion that the ISM Adamo was worth a very serious look. While there are many fine high end saddles out there, in my opinion the concept behind the Adamo saddles was the best. It also came highly recommended by some other Tri-Sharks and Beginner Triathlete members.

There are two models of Adamo for TT bikes, the Adamo Race and the Adamo Road. They seem to be essentially the same, with the Road weighing a bit more and having a bit more gel/padding than the race. Light is good, but so is comfortable, so which one should I choose? In trying to answer that question I discovered one of the things that separates ISM Adamo products from their competition. Fantastic customer service. After explaining my goals and needs to Dave at Adamo, discussing my weight loss history, and my Ironman aspirations, Dave recommended the Road over the Race for me. Thanks for all the help Dave!

The Adamo is an unconventional saddle. It doesn't have a nose like a traditional saddle, but rather is built to support your sit bones while relieving the pressure from your perineal nerve, which prevents all sorts of medical badness that I'll just reference here rather than try to explain.

At first I was skeptical about comfort. I mean, who wouldn't be. I very carefully read the Adamo instructions and watched their installation video though. After that it was time for a road test.

I took my bike out and immediately felt pretty comfortable. I only road for about 20 miles that day but I enjoyed the ride. The next day the tissue over my sit bones was a little sore, but I knew that might happen based on Dave's warning and the products documentation.

After a few more rides I was enjoying the Adamo without any pain, and alot more comfort than I've ever experienced on a saddle. The Adamo put everything else I had ever ridden to shame, including my pricey Fizik Airone.

Then, about 5 rides in, something surprising happened. While the Adamo was always very good, I stopped for a tweak to how the saddle lined up laterally and finally just got it exactly right and it was like I snapped into the saddle. Things went from good to glorious and I couldn't be happier.

A few days after that ride I took my bike over to a much more experienced triathlete's house and he helped me get the bike tuned in even more while spinning on his computrainer. Things just kept getting better.

Not only am I more comfortable on my Adamo Road than I ever have been on any other saddle, but I'm faster too. I know what you're thinking...faster? really? Yes, faster. It's very true. I can stay aero longer, and I'm much more comfortable. A more aero, more comfortable triathlete is a faster triathlete.

I highly recommend the ISM Adamo Road, it's great equipment from a great company that makes me fast and makes me want to ride.

IMAZ winner Sam McGlone checks in.

Sam proudly competes on her ISM Adamo Racing saddle.

HI!
I am thrilled to cap off the 2009 season with my first Ironman win and a new course record at Ironman Arizona last weekend. At the beginning of the year I was unsure if I would be making it back to racing after a serious injury kept me sidelined all winter, so to end with a win was the icing on the cake.
It was cold and dark as 2400 athletes took to Tempe Town lake at 7am. Was I the only one that found it odd swimming through the desert in November ? The swim was the low point of my race – I can’t make excuses; everyone was swimming in the same frigid water, but I just felt like my arms never warmed up. Usually I like to hang on the feet of faster swimmers but when I saw nothing but open water in front of me I knew it was bad news because it meant I was not in the lead, but so far back I couldn’t even see the lead!
Exiting the water 8 minutes down from Leanda Cave, I had my work cut out for me on the bike. The 3 loop course was flat and windy – with a slight rise up to the turn-around then a screaming fast “descent” back to town, just made for my Argon E-114 TT bike. I rode hard and took back a few minutes per loop on the leaders, ending with a 4:56 bike split – the fastest of the day.
Coming into T2 I had taken over 2nd place and was closing in on Leanda. I took the lead at the end of the first loop and stayed there for the rest of the day. The run course was awesome – tons of spectators and the three loop format meant we were never far from the next cheering section, a far cry from the loneliness of Kona’s Queen K highway. A big shout out to Zoot for my custom race flats they made with only a few weeks turnaround time – I know the matching kit was good for a few minutes on the run course.
Finishing in 9:09, I set a new course record with the fastest bike split and 2nd fastest run of the day. This was the highlight of the season which had started with injury and ended in my first Ironman win. It was even more special to win at “home” in my newly adopted state of Arizona.
Thanks to everyone who stuck it out through the injury and for all the support this season!
Sam