Weekend Full of Events

Rebekah Keat after beating course record by 6 minutes in Roth!

Happy Monday All! The weekend started out with ISM setting up our tent at one of our retailers, Jack and Adam's here in Austin, TX. It was a triathlon weekend and registration/packet pick up was at the store. So I brought Melissa along with me and we braved the 105 degree temps. It was so hot we removed the backdrop of the tent so we might have a chance of a breeze. It was great having folks come up and brag about their experiences on ISM saddles and of course nice talking to new customers. Thanks to all who purchased saddles and hydration systems!! Enjoy.

Yesterday, Mellow Johnny's (shop owned by a certain Lance Armstrong), was hosting an event. You see it was the 30th anniversary of the movie "Breaking Away". So in true fashion they held the event at a middle school track and had old school clunkers and retro outfits for the competitors for their version of the Little 500. It was fun to watch.

ISM athletes had some great finishes across the globe this weekend. Please have a look below for some of the weekend's results.

July 11, 2009 Lifetime Fitness Minneapolis Photo finish! Matt Reed, Andy Potts, and Greg Bennett would sprint to the very end. Eventually the results would have Reed 1st and Potts 2nd. We’ll take it Andy. Nice job. In the women’s event ISM would take top honors. Sarah Haskins 1st, Becky Lavelle 3rd, and Rebeccah Wassner 4th. Potts races with the Adamo Road and all three ladies use the Adamo Racing.

July 12, 2009 Quelle Challenge Roth Germany Frenchman Patrick Vernay 5th and Aussie Chris McDonald just missing the top ten with 11th. Rebekah Keat would break the course record and finish 2nd overall. Erika Csomor finished 4th. All ISM athletes competed using Adamo Racing saddles.

July 12, 2009 Ironman 70.3 Rhode Island, CT Living legend Michellie Jones wins!! Michellie has been plagued with injuries but still remains one of the best. Well she’s healthy now so watch out! Neopro and ISM rider, Heather Jackson finished 3rd. This was Heather’s first race as a professional and she set the fastest time on the bike of all the women and many men (2:23:56). This gal has a ton of potential. Both women raced on the Adamo Racing saddles.

July 12, 2009 Korea Triathlon ironman distance Jocelyn Wong wins on her ISM Adamo Racing saddle. Jocelyn just got her pro card and the very next week goes out and wins an ironman! Way to go Wongstar!!!